PPC Advertising | Hart Marketing & Business Development

Our PPC Management Services:

HELP YOUR BUSINESS GROW IN TWO UNIQUE WAYS:

Generate high-quality traffic and increase conversions:

Fuel your website with high-quality traffic and watch your conversions explode. There are over 3 billion searches every day. These searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.

Get results instantly:

Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into conversions. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.

Fact

Unless you are trained in running a PPC management campaign, you should outsource it. Google makes it easy to start your AdWords campaign, but it takes experience to optimize it for conversions.

Google Search Ads

Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.

Google Remarketing Ads

Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

Google Shopping Services

Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drives traffic to your website at lower costs.

PPC Management Services: Our Process

#1: Assign an Advertising Specialist to your Account

We will assign an experienced search engine advertising specialist to manage your ad campaign. This person will be trained in AdWords and highly experienced in running successful campaigns. We will first learn your business and then create a strategy that works for you.

#2: Identify Keyword Opportunities for Your Business

Spend money on the most cost-effective keywords. We will do thorough research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign.

#3: Analyze Competition

Keep an eye on your competitors. We will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their advertising efforts, we will be able to develop a smarter approach for your campaign.

#4: Ad Creation

Develop effective search engine ads. For every ad, we write the headline, copy, and target the ads at specific keywords. We will also A/B split test the ads to identify high-performing ads.

#5: Monitor Your Ads and Optimize

Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

#6: Reporting and Communication

Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our ppc management services.

Why Us For PPC Management

√ We are PPC management experts

We run search engine advertising campaigns every day. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to figure this out. You have a business to run.

√ Low-risk contracts

Our services are backed with high integrity and want to earn your trust through providing great work.

√ Get more for your money

Spending your entire budget on an agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget in paid advertising. This will help us, help you.

GOAL FOCUSED PPC MANAGEMENT SERVICES