Competition for consumers’ attention is fierce. Don’t believe us? Go look at the cost per click to bid on the term “pizza” or “insurance” in your neighborhood. Hart Pages provide the technical and design components you need to ensure that your brand facts are AI ready — to turn searchers into customers.
Inform, engage, and convert customers with high-value page elements designed to align with your marketing strategy and that match the experience which drove consumers to your page.
Create an ideal customer experience on your pages by adding social media feeds (Twitter, Instagram, Facebook), YouTube videos, in-store events and promotions, reviews, and lists of products, services, and brands. Then drive conversions by letting customers tap to call an Uber to your store, book an appointment, or buy online to pick up in-store.
It’s a no-brainer that you want your locations to rank for “department store,” “insurance,” or “home services.” But does your brand win out against competitors down the street when customers search for “furniture,” “auto insurance,” or “carpet cleaning?”
Hart Category Pages help you seize more high-intent traffic from unbranded search, based on the product lines or services you offer.
Whether your locations are across the globe or across city lines, your customers are diverse. Increasingly, so are their search terms.
The Hart Knowledge Manager supports multilingual content storage — right out of the box. Hart Multi-Language Pages take Hart’s global reach a step further, by getting your content in front of consumers who search in their native language.
You can’t optimize what you can’t measure. With Hart, you can get true visibility into how and when consumers interact with your pages — and how those interactions drive real business. Hart delivers industry-standard analytics (like search terms, page views, and traffic sources) and turns those analytics into insights by combining them with a complete view of your brand’s presence and performance across search engines, devices, and geographies.
Pages Insights allows you to view information about your Hart Pages alongside your third-party listings analytics, or even export the data to your favorite web analytics tool, so you can uncover new opportunities to optimize your digital knowledge and overall strategy.
A single source of truth for the public facts about your business.
Your centralized hub to manage all the facts consumers seek about your people, places, and products — from locations, holiday hours, and in-store promotions to parking entrances and professional credentials. With HMBD’s best-in-class, cloud-based platform you’ll harness the power of knowledge to drive internal efficiencies, great brand experiences, and rich customer interactions everywhere online.
Get found. Everywhere.
HMBD Listings puts you in control of the facts about your business across 100+ digital services globally, including Google, Amazon Alexa, Apple, Bing, Facebook, Yahoo, and Yelp. HMBD’s industry-leading Knowledge Network gives you direct connections to all the places where consumers seek answers about your brand.
Bring customer engagement into focus — everywhere.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business. HMBD Analytics brings customer interactions into focus — everywhere they occur. Measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control.
Become a more intelligent enterprise.
Your brand isn’t static, and neither are the facts about it. The knowledge about your business powers more than just the facts consumers see in search results — it also powers your operations and strategy. With the HMBD App Directory (which includes pre-built integrations with applications like Zapier, Hubspot, Zendesk, Domo, and more), you’ll extend the power of your digital knowledge to the systems and processes you use every day. Become a more intelligent enterprise — and make HMBD work even better for you.
Copyright © 2019 Hart Marketing & Business Development - All Rights Reserved.