Hart Listings puts you in control of the facts about your business across 100+ digital services globally, including Google, Amazon Alexa, Apple, Bing, Facebook, Yahoo, and Yelp. Hart’s industry-leading Knowledge Network gives you direct connections to all the places where consumers seek answers about your brand.
Control your brand wherever consumers can find it. Yext Listings leverages patented processes, technology, and integrations to enable you to update once and publish across the industry’s largest network of maps, apps, voice assistants, search engines, event discovery sites, social networks, and directories.
Don’t leave the last mile of your customer journey up to chance. Optimize it with Yext Listings.
With Hart Listings, we created an entirely new way for businesses to control their digital knowledge, from NAP and holiday hours, to event details and more, across the vast ecosystem of third-party services that make up our Knowledge Network. We build direct integrations with our publisher partners to ensure that the data you store in Hart Knowledge Manager is accurate everywhere consumers search.
The minute you go live with Hart Listings, our patented Match & Lock™ technology automatically scans, locates, and claims your existing business listings on services in the Knowledge Network.
Built to support and preserve hard-earned local SEO, Hart scans publishers' databases — rather than scraping their consumer-facing services — to find the listings you want to control. When we identify a match, we immediately lock that listing so no other data source can alter your information.
Once Yext has matched, claimed, and locked your listings from being updated by any source other than you, our proprietary Dual-Sync™ integrations keep you in control at all times.
Dual-Sync ensures that any update you make in the Yext Knowledge Manager automatically populates to your listings across the web. The two-way API integrations at the heart of our patented Dual-Sync technology keep you updated on the status of your listings at all times, which you can view directly in the Yext dashboard. They also power analytics to help you understand how your listings drive real business for your brand.
Openings. Closings. Name changes. New products. New agents. Event location changes. Holiday hours. Emergencies. There are a vast number of business circumstances that demand "day & date," real-time updates in order to keep customers informed. Yext's real-time update architecture ensures that the changes you make are communicated immediately in the platform and updated as fast as each service allows — in many cases, within seconds.
Via Yext’s direct integrations with the world’s top services in the Knowledge Network, you can rest assured that the data you store in the Yext Knowledge Manager makes its way to consumers. But because your business isn't static, that data will change.
With Yext, there's no need to log in on a holiday to update your store hours. Changes to your digital knowledge — from holiday hours, to featured promotions, to social posts — can be scheduled to post automatically on the dates you desire. Yext does the work for you so you can keep consumers informed and enjoy your holidays. Built to support and preserve hard-earned local SEO, Hart scans publishers' databases — rather than scraping their consumer-facing services — to find the listings you want to control. When we identify a match, we immediately lock that listing so no other data source can alter your information.
Since search engines value consistency, duplicate listings can harm your local SEO. After all, if you ask ten different people a question and receive ten different answers, you can't have real confidence in any of them, right? Yext’s patented Duplicate Suppression process finds and suppresses duplicate listings at the publisher-level, according to each one's best practices, so consumers never see or hear incorrect or incomplete data about your brand.
With combined publisher-centric and proprietary data, Hart Analytics gives you a comprehensive view of how consumers interact with your brand everywhere — and how that impacts your business.
View how often your listings appear in search, how many people click from those search results to learn more, the terms for which your locations appear to consumers, and much more. Hart's direct integrations with publishers in the Knowledge Network give you full control over the URL that your listings drive to, so you can tie them back to the conversion metric of your choice.
In an effort to improve data quality, certain sites allow consumers to suggest edits to business listings based on their real-world experiences. Unfortunately, suggestions from consumers aren’t always accurate. And if incorporated into your listings, incorrect data can confuse customers and cost you valuable SEO.
Hart’s Publisher Suggestions enables you to view suggested edits made by consumers on Google Maps and Yelp directly from your dashboard, in real-time. Choose whether or not to incorporate these edits across your business listings, so consumers never see changes to your key listings data unless you’ve authorized it.
A single source of truth for the public facts about your business.
Your centralized hub to manage all the facts consumers seek about your people, places, and products — from locations, holiday hours, and in-store promotions to parking entrances and professional credentials. With HMBD’s best-in-class, cloud-based platform you’ll harness the power of knowledge to drive internal efficiencies, great brand experiences, and rich customer interactions everywhere online.
Bring customer engagement into focus — everywhere.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business. HMBD Analytics brings customer interactions into focus — everywhere they occur. Measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control.
Become a more intelligent enterprise.
Your brand isn’t static, and neither are the facts about it. The knowledge about your business powers more than just the facts consumers see in search results — it also powers your operations and strategy. With the HMBD App Directory (which includes pre-built integrations with applications like Zapier, Hubspot, Zendesk, Domo, and more), you’ll extend the power of your digital knowledge to the systems and processes you use every day. Become a more intelligent enterprise — and make HMBD work even better for you.
Built for Scale and Conversion
The way consumers search for information has become increasingly complex. And whether they type a query in by hand, or pose a question to their voice assistant, your website needs to provide rich, specific answers. That’s why it’s critical to have AI-ready pages for each of your advisors, events, restaurants, menus, locations, and more. With HMBD Pages, you can put your marketing team in control of your brand’s landing pages — and help them manage those pages efficiently and at scale — ensuring consumers find optimized, accurate, and consistent answers about your business, no matter how they’re searching.