Hart Listings: Content

Deliver consistent brand content for a great brand experience.

Your brand is an asset. It’s why you’ve invested countless hours and substantial budget to build an offline brand experience that differentiates you from the competition. Connected experiences should be the same: consistent, current, and unique.

Hart Listings gives you the ability to engage customers across the diverse services on which your brand appears, and to manage your brand content everywhere, so you ensure your connected brand experience is the same regardless of city, country or language.

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From static to dramatic.

  

Our research found that business listings with enhanced content receive 416% more views than those without. Hart Listings lets you leverage your most current content to differentiate your brand from the competition and drive measurable business results. 


Showcase your logo, photos, videos, business description, hours and holiday hours, menus, staff bios, product & service lists, and more than a dozen other fields alongside your basic name, address, and phone number across all the places where consumers search for you. 

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Featured messages FTW.

  

Chances are, you’re already investing in paid search campaigns to promote the offers or specials that matter most to your business. What if you could extend the reach of those offers at no additional cost — and no cost per click?
 

Hart’s clickable Featured Message turns your listings into measurable marketing opportunities. Highlight special offers, drive reservations or form fills, and more with this 50-character clickable field that appears across each of your listings. Hart never charges an additional fee for Featured Message, and we take no cut of the revenue it generates. Featured Messages — FTW (For The Win)!

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Keep tabs on User-Generated Content.

  

Every day, consumers capture, geotag, and share meaningful moments across the web. How many of those moments occur in your locations?
 

With Hart, understand the brand experience through your customers’ eyes. Track the content that customers generate from your locations in Google directly from the Hart dashboard.

Local social posting, globally.

Delivering relevant, curated content to consumers is critical to a harmonious brand experience. But if you’re a multi-location brand, capturing local consumers’ attention at scale can seem daunting — even impossible. 


Hart Social Posting lets you command your local presence from one centralized dashboard. You’ll maximize your paid social advertising with posts that contribute directly to your organic reach (at no additional cost-per-click). And with approval workflows, give local managers the power to engage online with the customers who visit their locations — while you maintain control. Now that’s something we can all ‘Like.’ 

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Hart Knowledge Manager

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  A single source of truth for the public facts about your business.
Your centralized hub to manage all the facts consumers seek about your people, places, and products — from locations, holiday hours, and in-store promotions to parking entrances and professional credentials. With HMBD’s best-in-class, cloud-based platform you’ll harness the power of knowledge to drive internal efficiencies, great brand experiences, and rich customer interactions everywhere online.

Hart Analytics

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Bring customer engagement into focus — everywhere.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business. HMBD Analytics brings customer interactions into focus — everywhere they occur. Measure not only how well you rank in search, but how many of the facts that consumers see about your business you truly control.

See first-hand how the HMBD Knowledge Engine can help you !

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Hart Marketing & Business Development

(619) 839-9064